Social media management tools are very effective especially when you are running an online business and managing multiple social media accounts. It makes your work easier and offers various important features like content creation, schedule post, engaging the followers, community management, sharing quality content and many useful features that will reduce your social media efforts. If you are not managing your social media accounts with social media management tools then you need a change. Nowadays, social media management tools are the growing trends among businesses because it can improve the reputation of the business effectively. It allows businesses to connect with their customers and prospects. It helps in building the brand persona, influential client perceptions and brand reputation. With the help of social media management tools, it becomes very easy to interact, listen, engage and collaborate with the brands and its target audiences.
Here are top 5 social media management tools to improve the brand presence and choose the best one that fits your needs and increase your brand visibility.
1. HootSuite (https://hootsuite.com/)
It is an enterprise-level social media management tools used by over 20 million professionals. It supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube. It also offers additional integrations via HootSuite’s app directory, which includes MailChimp, Reddit, Storify, Tumblr, and Marketo. HootSuite was introduced by Ryan Holmes in 2008 in a competing marketplace for social media dashboard tools. Many marketers are focused on HootSuite for social media management for their clients and web engaging activities. Spredfast and Sproutsocial are Hootsuite’s best-known competitors. It offers real-time web and social media monitoring in multiple languages and also delivers alerts on the desktop and smart devices.
Some Important Features
- HootSuite provides you with an ability to manage paid advertising across your social networks. You can create and manage social ad campaigns on Facebook, Instagram, Twitter, and Pinterest. It helps you to optimize your campaigns, target your social ads and view analytics support to measure efforts.
- It saves time and streamlines the processes by pre-planning and scheduling the content. It collaborates with the teams, departments and manages all your social media channels from one place.
- Hootsuite monitors social media channels and gives alerts for engagement opportunities. It ensures each engagement receive timely replies from the right person within the organization so as to avoid duplicate responses.
- To keep content consistent across multiple channels, HootSuite has a built-in content library that allows social media teams to store and organize their business including message templates and images etc.
2. Buffer (https://buffer.com/)
Buffer is the social media management tools for the web and mobile users. It is designed to manage social network accounts offering support for a user to schedule posts to Twitter, Facebook and Linkedin. It is the software application designed by a group of European expats in San Francisco. Buffer is available in different part of the world having more than 4.5 million registered users and over $14 million annual earnings. It is available in free and paid version offering effective features which include adding the browser extension. You can also download the buffer mobile application which makes easier for you to share and discover your content online. It is compatible with 3 different platforms like browsers, mobile and newsreader as Flipboard and Zite.
Some Important Features
- You can share your content and information from any social media apps. Buffer user can take advantage of the built-in share menu that shows up in most of the apps and lets you add updates in Buffer from anywhere on your device.
- Here’s another cool thing about Buffer is that it allows scheduling of native retweets. Whenever you see any tweet and want to retweet it then by tapping menu and selecting “Share Tweet via” helps you to give instant replies. The retweet without the message will be posted as native retweet.
- Like other social media platforms, Instagram does not allow other apps to post directly to Insta. But in Buffer, you can add an Instagram post to your buffer queue by mobile or desktop. The buffer mobile app will send you the notification and after tapping to the notification, it will load your photo into the Instagram easily.
3. Socialoomph (https://www.socialoomph.com/)
SocialOomph is an effective social media management tools best known for boosting the social media channels and brand visibility. It is capable of managing social media activities on Twitter, Facebook, LinkedIn and Google + etc. The SocialOomph ensure the easy setup of features like follows back tweets that enable you to screen the new followers. It also spins the text and creates new content which helps in replying new text each time. It allows cleaning of your followers and deleting the ones you don’t want to follow. I have used the SocialOomph and found typical user interface but it has some good functionality as queue reservoir feature.
Some Important Features
- It monitors and generates the report on social media activities in order to identify fraudulent, misleading activities and also identifies the market trends to run social media campaigns and supports advertising.
- When you have a great content, SocialOomph can set up a queue and specify your content. It helps you set the date and time to post the content easily and allows bulk loading updates.
- It is the professional feature for licensed customers. You can send content updates to social networks by email. If you want to send updates on Twitter, you can mention tweet body in subject-line and content URL into the body of the email.
4. IFTTT (https://ifttt.com/)
IFTTT is an acronym for “if this, then that”. It is the free web-based platform which creates the chain of conditional statements. These statements are known as Applets. An Applet is triggered by web services such as Telegram, Gmail, Facebook, Instagram, or Pinterest. Web services are the building blocks of IFTTT. The user has to define the trigger and action for the particular web service. Recipes are the combination of Triggers + Actions. IFTTT is an automated social media management tools that get all your devices and apps interacting with each other. You can just have to select the social media platform in order to market your business on Twitter, Facebook and other social networks. It is available on both the website and the mobile app. The idea of using IFTTT is to automate apps, blogs, and social media shares etc. IFTTT is a repository of applets and services for Android, iOS and Google.
Some Important Features
- It manages the data of the social media channels and connections by sync over 300 online applications so data can be easily transferred from one platform to other.
- It is easily accessible on various platforms as Desktop, Apple iOS, Android and Google Play Store. These platforms are free to use with data transparency.
- It is the fast-growing cloud to cloud platform which generates recipes and integrates web services with the DIY projects using Webhooks.
- Google Assistant is growing as a smart assistant in the tech market. Microsoft Cortona now features IFTTT integration that lets users to connect with thousands of services and applications using triggers and actions.
5. Sprout Social (https://sproutsocial.com/)
Sprout social is the full-featured social media management tools that help to increase the brand presence among various SMM platforms. It features full post scheduling, detailed analytics, social listening platform etc. It monitors and manages the data of the company, brand and product across the web as well as lets you to publish and schedule social messages. It provides a platform to publish on social media accounts, to measure follower growth, reach and influence etc. It is the leading social media management platform that saves the time and encourages the remarkable brand experiences.
Some Important Features
- It helps you to monitor, respond, measure and collaborate faster communication in social media channels. Smart Inbox makes easy to manage social communication that matters your business.
- It is the publishing platform for posting updates and consumer’s engagement which makes communication effective across the devices.
- It offers deep analytics and post metrics that uncover social media management insights like trending share and engaging content etc.
